imageSurge Tailors Storefront Window Ads to Individual Viewers

And here’s one straight out of Minority Report: imageSurge changes the ads behind a storefront window based on preferences defined in a nearby user’s mobile app. No iris scanning is involved, so far as we know.

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Experience, Not Price, Drives Brand Loyalty: Blackhawk Network Survey

October 18, 2017

Plenty of surveys, including this one from Euclid, show that retail shoppers ultimately care more about price than experience. But long-term brand relationships are something else. Incentive program provider Blackhawk Network found that consumers rank customer experience, convenience and payment process far above price as reasons they remain loyal how to a brand. How far? Good customer experience was cited by 94% while low price was cited by just 57%.

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Data-Driven Personalization Yields 3x Uplift: Qubit Study

October 16, 2017

Surveys are nice but how about some real data on personalization’s value? The folks at ecommerce personalization vendor Qubit analyzed two billion customer journeys and 120 million purchases to find what worked. They found messages that highlight low-stock items, trending products, and time limits were most effective. Product recommendations were less so. But the main news is that messages driven by individual-level behaviors and preferences were three times more effective than non-targeted messages. Fascinating.

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Large Organizations Use Average of 367 Applications: Forrester Report

March 27, 2023

I can’t bring myself to lead with yet another generative AI story, so we’ll start instead with this Forrester report for Airtable, which found that organizations have lots of software applications.  The average is 367 in use at large organizations, with teams using an average of 45 daily and individuals using an average of 52 weekly.  No surprise here but a good reminder of why data integration is so important.

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