Performance marketing platform Imaginuity is bringing its AdScience DP to multiple franchise restaurant chains. AdScience ingests data from multiple sources including point of sale, online ordering and media campaigns. Imaginuity has been focused on franchise and multi-location businesses, currently serving over 3,000 client locations.
Google is no fan of ad blockers, but it might just be a coincidence that the latest version of its Manifest extension platform deprecates ad blocker uBlock Origin for collecting too much sensitive data. uBlock Origin Lite, which collected less data, will continue to function.
Ahead of the February elections in Germany, recommendation algorithms on TikTok and X showed far-right bias, according to campaigning organization Global Witness. For example, on TikTok, 78% of the political content that was algorithmically recommended came from accounts supportive of the AfD party. This follows a study that found Meta and X accepted ads submitted that called for the gassing of immigrants in concentration camps and the burning of synagogues ahead of the same elections. (The ads were placed by researchers, who withdrew them before they ran.)
Preliminary findings by the European Commission state that Apple and Google are in violation of the EU’s Digital Markets Act. Among the findings, Google Search is accused of prioritizing Google’s own products and services in results; Apple is instructed to improve interoperability between iOS and third-party devices. The companies now have an opportunity to respond.