Blade Runner, Minority Report, Back to the Future 2: whatever your favorite sci-fi world, it probably features holographic advertising. That future is one step closer with Immertia’s demonstration of hologram-based interactive packaging. How long before we see Princess Leia on a can?
Products to connect ad impressions with sales results are usually limited to one ad type and one sales channel. You can add VideoAmp and TransUnion to that list: they’ve launched an offering that links VideoAmpt’s TV viewer data with TransUnion’s TruAudience purchase data. VideoAmp can also use the data to optimize media plans in real time.
I haven’t seen a holographic customer service agent yet but if they can’t be far away. In the meantime, Northridge Group reports that 93% of business leaders think their company makes it easy for consumers to solve problems but just 66% of consumers agree. Live chat and phone are the most effective channels, while 24/7 availability and better agent training are the top targets for improvement.
Customer intelligence platform Acxiom will collaborate with ActionIQ to deliver enhanced customer insights. ActionIQ’s CDP will integrate with Acxiom’s demographic, household, behavioral and preference data and with Acxiom’s RealID identity resolution solution. Acxiom experts will work with clients to customize and streamline ActionIQ.