Privacy tech is a fast-growing industry, as well as an increasingly important use case for CDPs. So it was a shock yesterday to see OneTrust lay off nearly 1,000 people – one-quarter of its staff – despite $926 million total funding. Let’s balance that with last week’s news that Immuta, which helps companies enforce complex data access policies, raised a $100 million Series E, bringing its total raise to $258 million.
CDP Blueshift has released a bi-directional integration with cloud data platform Snowflake, making it easier to load Snowflake data into the Blueshift profile database and to post Blueshift data into Snowflake. The dozens of other announcements from Snowflake’s Summit conference included integrations with data clean room products from Habu, Acxiom, and Aidentified, and a tighter connection with reverse ETL product Hightouch.
It’s not exactly news when a CDP vendor integrates with an identity resolution platform, since it happens all the time. But we did report last week when Salesforce announced a dozen or so new integrations for its CDP via AppExchage. So let’s be fair and note that Tealium announced an integration with Merkle’s Merkury cookieless identity resolution and data enhancement product.
We have product news today, Dear Reader. Algonomy has enhanced its CDP with real-time event triggers that can deliver audiences or personalized messages. They’ve also streamlined the user experience and added retail-specific measurements, demand forecasts, and inventory optimization.