Auto dealer marketing platform Impel has acquired Outsell, an auto industry-focused CDP-plus-messaging system. Impel’s “conversational AI-based customer lifecycle management solution” serves auto dealers, OEMs and third-party marketplaces. The deal price includes more than $100 million in cash plus equity.
With the announcement of SearchGPT, OpenAI finally makes its long-anticipated entrance into the search market. Currently available is a prototype version and there’s a wait list to try it out. The plan is to provide not just a list of links in response to search queries, but organized answers with sources.
Over 60% of Connected TV advertisers expect to increase spending on the channel according to a study conducted by TV ad solution Premion with research firm Advertising Perceptions. The outlook sees spending rise by 21% on average. Thirty-six percent believe CTV advertising is more effective than traditional TV while just 17% says it’s worth less.
Enterprise AI vendor Uniphore has acquired CDP ActionIQ and cloud data engineering system Infoworks. The combination of products will create a Zero Data AI Cloud that simplifies AI deployments by enabling companies to access data for AI projects without moving it from existing systems. Prices were not announced.