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Improvado Raises $22 Million to Unify Ad Performance Data

Improvado pulls together advertising, customer, and product data and sends it to a data warehouse, business intelligence system, or anywhere else.  This might qualify it as a CDP, but the focus is on advertising performance measurement and company prefers to call itself a “Revenue Data Platform” instead.  They just raised a $22 million Series A, bringing total funding to $30 million.

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Google Plans New Consumer Controls Over Targeted Ads

May 13, 2022

Google will give consumers more control over the ads they see, replacing current Ad Settings and About this Ad options with My Ad Center later this year .  The unified offering will let users specify the brands and topics they want to see, change personal information used to target ads, and make it easier to see who paid for an ad they are viewing.  It’s doubtful many consumers will bother with the settings but the features give more control to those who care.

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Meta Releases Lying, Offensive AI and Pretends to Be Surprised

November 23, 2022

Like trouble, bad behavior by Meta shows up whether you look for it or not.  The latest is an open-source language model that was supposed to provide reliable search results because it was trained on academic papers.  Alas, it was quickly withdrawn after reviewers found that it returned results that were grammatical and plausible but also incorrect, not to mention filled with “antisemitism, homophobia, and misogyny.”  How can this be a surprise?

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