News

Improvado Raises $22 Million to Unify Ad Performance Data

Improvado pulls together advertising, customer, and product data and sends it to a data warehouse, business intelligence system, or anywhere else.  This might qualify it as a CDP, but the focus is on advertising performance measurement and company prefers to call itself a “Revenue Data Platform” instead.  They just raised a $22 million Series A, bringing total funding to $30 million.