Finally, news that in-app video advertising platform Vungle was bought by private equity investor Blackstone for a reported $750 million or more. You probably wouldn’t have read this if that number weren’t so large. I know I wouldn’t have written it.
Retail technology specialist OneMarket has launched its Customer Activation Platform, which unifies online and offline customer data and executes communications programs through email, messaging, and paid media. The unification functions are CDP-like but the data isn’t shared with other systems. OneMarket was formerly part of now-defunct shopping center operator Westfield Corporation.
Some jargonistas substitute “customer experience” for “marketing”, on the theory that one encompasses the other. But this survey for contact center vendor Serenova found otherwise: just 10% of customer experience teams report to a marketing leader. Much more common were reporting to CEO (33%) or head of operations (26%). Lots more here about CX priorities, technology, and obstacles, including that lack of a single customer view is the biggest challenge.
Google will pay to carry stories from Canadian news outlets under an agreement announced yesterday. Details are sparse but the process for compliance with government’s C-18 law has been simplified to meet some Google objections. Meta, the only other firm required to make payments under the law, has not changed its decision to block reliable news.