In Brief: WhatsApp offers users a 2021 privacy policy ultimatum
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A new University of Cambridge study indicates voice assistants like Alexa, Amazon Echo and Google Home can pick up room noise including keyboard taps that malicious actors might subsequently use to discover your PINs. This is an increasing privacy threat as we add more smart speakers throughout our workplaces and homes.
Data Theorems’ new privacy toolkit and data leak dashboard helps speed compliance Apple’s rule that developers must disclose information collected and 3rd-party sharing is a big burden. Data Theorem has a quick and easy-to-use tool set to make this easier to automate, monitor and fully disclose details.
It’s all surveys today, Dear Reader. Marigold reports that consumers are eager for personalized content, with 79% saying they’re likely to engage with a personalized email tailored to their interests. Sadly, 33% feel their needs are unmet by current brand messages. Discounts and coupons (95%) top the list of what they want in exchange for personal data, followed closely by loyalty rewards at 94%. Content is last at 61%.