CDP Optimove has purchased Axonite, a real-time event streaming framework built on Apache Kafka and Confluent. Translating from tech-speak: it will easier for Optimove to ingest, react, and share events as they happen. We can all see the value in that.

Finally, we have news about Infor, which quietly sells a slew of industry-specific cloud software products, mostly to mid-size companies. They do have a CRM product that promises a “complete customer view”, which warms my little heart. But, again, the news is pretty modest: Koch Industries, which already owned two-thirds of the company, has just bought the rest of it.

Procrastinators of the world can throw a party whenever they get around to it: Google has once more pushed back complete third-party cookie deprecation.  The new target is “early next year.” Reasons for the delay include concerns expressed by U.K. data regulator Information Commissioner’s Office, an ongoing inquiry by the U.K. Competition and Markets Authority, and widespread discontent in the advertising ecosystem.