CommerceIQ has unleashed the “industry’s first suite of agentic AI teammates to drive e-commerce and profit impact.” It’s not clear exactly what’s “first,” but your new friends include Ally Sales Teammate, which identifies reasons for underperforming sales and recommends actions to improve results; Ally Category Teammate, which tracks content, availability, and pricing across SKUs; and Ally Media Teammate, which identifies underperforming campaigns. The agents are trained on data from 1,400+ retailers.

Publicis Groupe has acquired Capitiv8, the influencer platform that boasts 15 million creators, including 95% of all influencers with over 5,000 followers. This follows last year’s acquisition of Influential, itself a huge influencer network which works alongside Publicis-owned connected identity platform Epsilon. Adding Captiv8 gives Publicis the biggest influencer network in the world.

Composable CDP Hightouch is introducing same-session personalization, providing the ability to combine warehouse data and real-time signals during real-time interactions. It requires caching audience data outside of the data warehouse, bending the company’s “no copy” rule. This blog post explains how they do it.