Retail tech firm Aptos probed for consumer insights and hit the mother lode of obvious. My personal favorite is that people shop in stores because they like to “touch, feel and try on goods before they buy.” Runners up: shoppers will look elsewhere if an item is out of stock or they can find a lower price. And so much more.
The good news: Video sharing app Loom has raised a $30 million Series B. Loom positions itself as a communication tool – more Slack than Snap. More evidence of the growing importance of video.
Finally, ViSenze reports that more than half of U.S. consumers (54%) are excited by visual search, vastly more than shoppable content (43%), product recommendations (40%), augmented reality (21%) or chatbots (7%). A whopping 87% would be more likely to buy a product if its image were easily searchable on their smartphone. You get the picture.
GrowthLoop will use TransUnion identity data to improve U.S. consumer match rates on client files sent to advertising media such as Facebook and Google Ads. The data should also help clients to find matches among records within their files, building more accurate customer profiles. GrowthLoop calls itself a “composable CDP”, meaning it works with data assembled in external data warehouses.