engagement platformExotel, a leading customer engagement company, has raised US$35 million as a part of its Series C funding. Exotel and tech firm Ameyo recently announced their merger. The combined entity will focus on building a full-stack customer engagement platform in the emerging markets to accelerate communication to the cloud and providing conversational AI capabilities for improved customer experience.
Zbooni, a technology start-up in the UAE that enables small and medium-sized enterprises to process payments and grow their online presence, secured US$9.5 million in funding that will help fuel the company’s regional expansion. The technology platform supports about 4,000 SME clients and has allowed them to serve more than 150,000 end-customers thus far.
Loyalty programs have evolved significantly, from the simple ‘stamp card’ days to now becoming exciting, dynamic, multifaceted and interactive rewards programs customers love. In fact, according to a Point of Loyalty report, 68% of Australians say that the loyalty program they belong to enhances their brand experience.
Salesforce has reversed course on its bid to acquire data management and integration platform Informatica a source has told Reuters. Informatica itself said that it is not in talks to be acquired. Salesforce stocks rose on this latest news while Informatica’s fell.