Travel tech company RateGain, which is on track to go public on an Indian stock exchange most likely by year-end, said it was buying Myhotelshop, a hotel marketing technology vendor based in Leipzig, Germany. Since its debut in 2012, Myhotelshop has provided tools to hotels for managing and distributing content and campaigns to metasearch and other partners.
Alida, a leader in Total Experience Management (TXM), has welcomed ancywax, a consulting and creative solutions firm into its partner network to serve various companies in East Africa and beyond, providing improved customer experience (CX) and analytics.
Zbooni, a technology start-up in the UAE that enables small and medium-sized enterprises to process payments and grow their online presence, secured US$9.5 million in funding that will help fuel the company’s regional expansion. The technology platform supports about 4,000 SME clients and has allowed them to serve more than 150,000 end-customers thus far.
GrowthLoop will use TransUnion identity data to improve U.S. consumer match rates on client files sent to advertising media such as Facebook and Google Ads. The data should also help clients to find matches among records within their files, building more accurate customer profiles. GrowthLoop calls itself a “composable CDP”, meaning it works with data assembled in external data warehouses.