Nandan Nilekani, non-executive chairman of Infosys is helping Prime Minister Narendra Modi build an open technology network that seeks to level the playing field for small merchants in the country’s fragmented but fast-growing $1 trillion retail market. Its stated purpose is to create a freely accessible online system, but its unspoken objective is to eventually curb the powers of Amazon.com Inc. and Walmart Inc.-owned Flipkart.
Third-party cookies aren’t entirely dead yet, at least according to TikTok. They just added a requirement for advertisers who use their site conversion pixel to pass them third-party cookie data, improving TikTok’s own targeting and attribution capabilities. It seems pretty retro but maybe TikTok knows something the rest of us do not.
NIIT Limited, a leading global talent development corporation, announced its appointment as an Authorized Training Partner of Salesforce, the global CRM (Customer Relationship Management) leader. The collaboration will address the growing demand in the Salesforce Ecosystem for Salesforce skilled talent.
It’s tough to get brand safety right, but the industry keeps trying. IPG Mediabrands announced a new set of tools to find and block inappropriate ad placements, while IAS expanded its suitability measurements to include standards from the Global Alliance for Responsible Media (GARM). Meanwhile, DoubleVerify admitted a mistake made brand safety on X/Twitter look worse than it really was in October 2023 and March 2024.