Indian brands now dominate country’s wearables market

In a major boost to Asia’s third largest economy’s towering ambitions to dominate the smart devices market, India’s home-grown brands now comprise 55 per cent of the country’s accessories’ space, data by market intelligence-major IDC India showed. The accessories’ space includes hearables, wearables, and power accessories. The IDC India attributed the dominance of Indian wearable brands to new launches, discounts across channels, and aggressive marketing by brands.