CleverTap, a retention marketing platform has acquired Leanplum a San Francisco multi-channel customer engagement platform. With this acquisition, CleverTap has strengthened its footprint in the US and Europe. CleverTap will combine the product stack of both organizations and extend its world-class solutions and technology to all its customers and prospects worldwide.

Zitcha has officially launched with the ambition to empower retailers to become publishers by monetising their owned and external media ecosystem. It connects the media assets of a retail brand including email, apps, digital in-store screens, Web and social media, allowing retail suppliers to connect directly with consumers.