Ercess Live, a Bangalore-based event MarTech startup has signed a contract with Big Bazaar to help them market their new home delivery services across the South Indian market. The brand will be leveraging its huge network of influencers in India and a variety of marketing strategies to help Big Bazaar take on the likes of Big Basket, and Jio Mart.
Tata Consultancy Services (TCS) on Tuesday announced that it is now a partner for the newly-launched Microsoft Cloud for Retail, expanding its collaboration with the company. Microsoft Cloud for Retail is an industry-specific cloud that brings together various Microsoft technologies, linked by a common data model to connect experiences across the end-to-end shopper journey with integrated and intelligent capabilities.
India’s new stock listings are losing their edge as a worsening outlook for global equities leads investors to take profit from high-profile consumer technology stocks that debuted with inflated valuations. The S&P BSE IPO Index, which tracks firms for two years since their listing, has plunged about 10% since the start of the year and is headed for its worst month since March 2020 when the pandemic took hold.
Salesforce’s Dreamforce mega-conference is next week and the company’s publicity elves are already working overtime. In the first of what are sure to be daily announcements this week, the company announced 100+ industry-specific prompts, data models, and AI capabilities across its fifteen industry clouds. It also launched an AI Use Case Library to house its industry-specific AI offerings.