Indonesian e-commerce firm Blibli, backed by conglomerate Djarum Group, plans to launch an initial public offering (IPO) next month on the Indonesia Stock Exchange (IDX) to raise as much as $528.29 million.
Nielsen has unveiled the incorporation of YouTube measurement for desktop and mobile within its Total Ad Ratings (TAR) solution across three additional markets in APAC – Indonesia, the Philippines and Thailand. Nielsen will be providing cross-platform metrics on which media buyers and sellers can transact. This will now allow advertisers to measure YouTube inventory in their cross-media campaigns in a total of seven markets globally, which are Indonesia, the Philippines, Thailand, Mexico, Italy, the United States, and France.
Colombian startup Vozy, a Voice AI Platform in Latin America raised a US$5 million Pre-Series A funding round. Vozy has positioned itself as the leading Voice AI solution in LatAm through the development of a technological infrastructure based on three products or layers: Lili, the conversational assistant, Speech Analytics for conversation analysis, and Voice Biometrics for user identification. With its platform, the startup serves over 150 corporate clients in more than sixteen countries.
Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.