Zeta Global’s marketing platform (and CDP) is now available on the Amazon Web Service Marketplace, enabling easy deployment by AWS customers.  Zeta says it’s the first “marketing cloud” available in the AWS marketplace, which could be true.  But it’s not the first CDP: ActionIQ, Amperity, Blushift, Cordial, Informatica, Tealium, Treasure Data, and Segment are already listed.

DMOOH is the delightful acronym for Digital Moving Out-of-Home media, such as signs on taxicabs and, one hopes, cows.  Measurement is tough, since the ads are literally a moving target.  But don’t despair: the Out-of-Home Advertising Association of America is tackling the problem with standards for reporting DMOOH data.

GrowthLoop will use TransUnion identity data to improve U.S. consumer match rates on client files sent to advertising media such as Facebook and Google Ads.  The data should also help clients to find matches among records within their files, building more accurate customer profiles.  GrowthLoop calls itself a “composable CDP”, meaning it works with data assembled in external data warehouses.