Industry Now Blocks Majority of Ad Fraud Attempts: White Ops and ANA

There’s progress against ad fraud, too. White Ops and the Association of National Advertisers estimate that losses to fraud have dropped 11%, from $6.5 billion in 2017 to $5.8 billion in 2019. This despite a 25% increase in spend. They conclude that, for the first time, more than half of fraud attempts are detected and stopped. Lots of interesting details on fraud methods and rates by device and media.