Second party data is shared by the company that collected it, while third party data is shared by aggregators who get it from the companies that collected it. Neustar’s new “Second Party Data Marketplace” blurs the distinction by offering consumer profiles from Neustar, ad exposures from iSpot.tv, mobile shopping data from Scanbuy, and geo-location data from Foursquare. It’s all connected with Neustar’s own identity graph.

That’s it for product news. We do have a study from data integrity vendor Precisely, which found that 66% of customer experience leaders believe building a 360-degree customer view will be essential in the post-COVID-19 world and 60% have become more interested in data integration technologies because of the pandemic. Less surprising: 86% have changed the CX strategy, 79% see more digital interactions, and 50% says customer now expect more seamless, integrated digital experiences.

It’s all surveys today, Dear Reader.  Marigold reports that consumers are eager for personalized content, with 79% saying they’re likely to engage with a personalized email tailored to their interests.  Sadly, 33% feel their needs are unmet by current brand messages.  Discounts and coupons (95%) top the list of what they want in exchange for personal data, followed closely by loyalty rewards at 94%.  Content is last at 61%.