Industry Program Lets Advertisers Offset Hate Speech on Social Media

In another burst of social responsibility, ad industry groups have launched a new program to stop the spread of hate on social media. The program, #EngageResponsibly, includes technology for consumers to report hate speech and a database to track hate groups across platforms. Intriguingly, it also lets advertisers calculate the amount of hate speech they are unintentionally supporting and make offsetting contributions to anti-hate groups.

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Neustar Launches Second-Party Data Marketplace

October 23, 2020

Second party data is shared by the company that collected it, while third party data is shared by aggregators who get it from the companies that collected it. Neustar’s new “Second Party Data Marketplace” blurs the distinction by offering consumer profiles from Neustar, ad exposures from, mobile shopping data from Scanbuy, and geo-location data from Foursquare. It’s all connected with Neustar’s own identity graph.

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Pandemic Has Increased Demand for Data Integration Technology: Precisely Report

October 21, 2020

That’s it for product news. We do have a study from data integrity vendor Precisely, which found that 66% of customer experience leaders believe building a 360-degree customer view will be essential in the post-COVID-19 world and 60% have become more interested in data integration technologies because of the pandemic. Less surprising: 86% have changed the CX strategy, 79% see more digital interactions, and 50% says customer now expect more seamless, integrated digital experiences.

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Bombora Offers B2B Ad Targeting and Personalization Based on Content Consumption

June 2, 2023

Bombora has launched Visitor Insights, a consent-based website tag that tracks the topics a device has consumed.   It infers intent, job function, management level, and other information that B2B publishers can use for ad targeting and personalization.  This Bombora report shows intent trends by industry: for example, media and advertising users show 70% more interest in Customer Data Platforms than they did last year.

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