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Industry Program Lets Advertisers Offset Hate Speech on Social Media

In another burst of social responsibility, ad industry groups have launched a new program to stop the spread of hate on social media. The program, #EngageResponsibly, includes technology for consumers to report hate speech and a database to track hate groups across platforms. Intriguingly, it also lets advertisers calculate the amount of hate speech they are unintentionally supporting and make offsetting contributions to anti-hate groups.

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Neustar Launches Second-Party Data Marketplace

October 23, 2020

Second party data is shared by the company that collected it, while third party data is shared by aggregators who get it from the companies that collected it. Neustar’s new “Second Party Data Marketplace” blurs the distinction by offering consumer profiles from Neustar, ad exposures from iSpot.tv, mobile shopping data from Scanbuy, and geo-location data from Foursquare. It’s all connected with Neustar’s own identity graph.

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Pandemic Has Increased Demand for Data Integration Technology: Precisely Report

October 21, 2020

That’s it for product news. We do have a study from data integrity vendor Precisely, which found that 66% of customer experience leaders believe building a 360-degree customer view will be essential in the post-COVID-19 world and 60% have become more interested in data integration technologies because of the pandemic. Less surprising: 86% have changed the CX strategy, 79% see more digital interactions, and 50% says customer now expect more seamless, integrated digital experiences.

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Real-Time Data Leads to Quicker Growth: Confluent Survey

May 24, 2022

No one really doubts that real-time data is useful, but here’s more concrete data in case you’ve been arguing the point: this Confluent survey of IT leaders finds 63% of companies with widespread access to real-time data showed 10% or higher revenue growth, compared with just 44% of companies with only some access grew as fast.  Integrating multiple data sources was the most common obstacle to real-time access, cited by 60% of respondents.

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