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Infillion Buys MediaMath Assets for $22 Million

Times are even tougher for adtech than martech.  The bankruptcy of one-time leader MediaMath was especially jarring, not to mention painful for advertisers left holding $125 million in unpaid bills. MediaMath assets were just purchased for a fire-sale price of $22 million by video ad buying platform Infillion.

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Arthur Offers Tool to Compare Large Language Model Systems

August 25, 2023

t was fun while it lasted, but the “how cool is that?” stage of generative AI adoption is now being replaced by the boring work of figuring which products are best for your purpose.  Arthur is making things a bit less painful with Arthur Bench, an open source tool to compare performance of large language model systems.  They’ve also published the first in a series of comparisons among popular products.

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Twilio Adds ‘Contextual Awareness’ to Segment CDP

May 15, 2025

Twilio is adding ‘contextual awareness’ to its Segment CDP, which in plainer English means data stored in Segment will be available when creating event-triggered, real-time messages. This and a redesigned journey architecture are part of Twilio’s “next generation” customer engagement platform, which also includes natural voice AI agents, voice and text analytics, and RCS and WhatsApp messaging. Twilio separately announced a multi-year partnership with Microsoft to speed the adoption of conversational AI for customer engagement.

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