Still catching up with last week’s news, InfiniGrow launched an AI-driven marketing planning platform, which creates optional plans across multiple channels. Planning is done at the channel level although the system seems to use individual level in its calculations.
CDP Arm Treasure Data has launched Audience Suite, a collection of features that make it easier for marketers to analyze and activate customer data. New capabilities include a complete customer profile on a single screen, guided segmentation interface, AI-based predictive analytics, and real-time personalization with prebuilt integration to common marketing applications.
It would be easy to find more BadTech news about Facebook but you get the picture so let’s change the subject. Cyollaboration platform Slack has acquired email app Astro, which already had a Slack integration. Don’t read this as Slack is admitting email is here to stay: the company says its “goal is to make it as easy as possible to help teams shift conversations to where they would be most productive — in a channel.”
Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.