Influencer Marketing Revenue to Reach $34 Billion in 2023: PQMedia

We don’t write much about influencer marketing here because, frankly, a lot of it seems sketchy.  But PQMedia just put the global market at $34 billion in 2023, up 17% from 2022.  That’s the same magnitude as retail media, audio, and out of home, which seems too big to ignore completely.