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Influencers Are Most Trusted Social Ad Sources: Nielsen Study

Budgets are shifting to search and social channels as privacy changes make display ads less effective.  Nielsen finds that social influencers are much more trusted (71%) by consumers than social media ads or search ads (tied at 36%).  The spectacular rise of TikTok is one result.  Read the report for more on influencer types, demographics, locations, and engagement rates.

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One-Quarter of App Marketers Expect to Shut Down Due to Privacy Changes: Bango Report

June 7, 2022

App developers are hit especially hard by new privacy rules, Bango reports.  The majority (59%) say they’ve already lost revenue, 62% say they have “no idea” how they’ll acquire new users after the changes are fully deployed, and 27% expect to shut down entirely as a result.  You won’t be surprised that Bango proposes a proprietary solution, something it calls “purchase behavior targeting”.

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Meta Releases Lying, Offensive AI and Pretends to Be Surprised

November 23, 2022

Like trouble, bad behavior by Meta shows up whether you look for it or not.  The latest is an open-source language model that was supposed to provide reliable search results because it was trained on academic papers.  Alas, it was quickly withdrawn after reviewers found that it returned results that were grammatical and plausible but also incorrect, not to mention filled with “antisemitism, homophobia, and misogyny.”  How can this be a surprise?

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