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Influencers Are Most Trusted Social Ad Sources: Nielsen Study

Budgets are shifting to search and social channels as privacy changes make display ads less effective.  Nielsen finds that social influencers are much more trusted (71%) by consumers than social media ads or search ads (tied at 36%).  The spectacular rise of TikTok is one result.  Read the report for more on influencer types, demographics, locations, and engagement rates.

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One-Quarter of App Marketers Expect to Shut Down Due to Privacy Changes: Bango Report

June 7, 2022

App developers are hit especially hard by new privacy rules, Bango reports.  The majority (59%) say they’ve already lost revenue, 62% say they have “no idea” how they’ll acquire new users after the changes are fully deployed, and 27% expect to shut down entirely as a result.  You won’t be surprised that Bango proposes a proprietary solution, something it calls “purchase behavior targeting”.

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