Influencers Champion Sales on TikTok: PartnerCentric
At 2% of digital ad spend, influencer marketing may seem like a quirky little footnote. But it’s already worth more than newspapers, magazines, or traditional out-of-home, closing in on terrestrial radio, and growing fast. This PartnerCentric study helps to explain why: almost 50% of purchases on TikTok Shop came from influencer posts, while 63% of consumers say they take advice from influencers. Overall, 37% of American consumers under 60 have made at least one purchase on TikTok Shop.