Sprinklr grew from a base in social media management, while Infobip started in telecommunications. But it also now offers a much broader solution, having just launched omnichannel customer engagement hub. The new module, called Moments, orchestrates campaigns across pretty much every digital channel and builds a unified customer database underneath.
We have an unexpected glut of worthy items today, Dear Reader. We’ll start with something for you no-code fans: Google has launched Business Application Platform, which combines its Apigee API management and AppSheet no-code development platform. Sadly, neither is headless, so I can’t say two headlesses are better than one.
The pandemic has destroyed many relationships. Its latest casualty is the Taboola-Outbrain merger, announced last October but reportedly about to be called off. Ad revenue is down and bankers are less willing to provide cash needed to support the merger process.
Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.