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Infogroup Data Now Available in Adobe Audience Manager

Leading big data, marketing services and analytics provider Infogroup, announced today that its business and consumer data will be digitally available in Adobe Audience Manager, the industry’s leading data management platform (DMP), which consolidates audience information from all available sources via its Audience Marketplace. …

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PlaceIQ Announces Strategic Investment from Alibaba Group

October 17, 2016

PlaceIQ, the company building a new model of consumer behavior by connecting physical and digital activities across time, space, and mobile devices, today announced it has secured a strategic investment from Alibaba Group, the world’s largest online and mobile commerce company. The minority investment from Alibaba Group will help PlaceIQ scale its operations in order to meet accelerating market demand for its technology.

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Just 17% of Martech System Replacements Are Home-Built: MarTech Report

July 7, 2022

The build-vs-buy debate never ends, and sometimes build really makes sense.  But buy is clearly the way to bet: just 17% of martech replacement projects chose a homegrown solution this year, according to this MarTech survey.  That’s down from 31% the year before.  CDPs were among the least common replacements, maybe because they’re awesome and maybe because most CDP implementations are fairly new.  Download for more fun facts.

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