Data tool vendor Informatica was selling CDP components before it was cool. Not surprisingly, they’ve been adding generative AI to their products. The results is CLAIRE GPT, which will deploy gen AI for data discovery, security, privacy, process creation, application development, empowering business users, and more.
Luma’s State of Digital 2024 report provides their usual deep insight into industry trends. Most will be familiar but one prediction we didn’t expect is that control will shift to expert influencers such as journalists, scientists, and bankers. Maybe: the creator economy is worth billions, but success rests on distribution gatekeepers, including some with precarious foundations such as TikTok.
Amazon Publisher Services is launching Signal IQ in beta, a solution to help publishers understand the impact of their supply-side signals beginning with third-party ad IDs like LiveIntent and Yahoo ConnectID. Also announced, Amazon Publisher Cloud will be available in June to North American web and streaming TV publishers. Built on AWS Clean Rooms, Amazon Publisher Cloud will help connect first-party signals with insights from advertisers and Amazon Ads.
Following a dramatic decline in revenues from its advertising business, Oracle announced it was exiting the space during its fiscal Q4 2024 earnings call. The decline was precipitous, from $2 billion in 2022 to $300 million in fiscal year 2024. The decision comes despite a history of costly adtech acquisitions.