Cloud data management platform Informatica has unveiled a broad strategy for agentic AI. AI Agent Engineering is a new offering allowing users to build and deploy multi-agent AI systems with no-code orchestration across a range of eco-systems, from AWS and Microsoft to Databricks and Snowflake. Also launched: a suite of CLAIRE agents to manage complex data ops including ingestion and quality control.
Publicis Groupe has acquired Capitiv8, the influencer platform that boasts 15 million creators, including 95% of all influencers with over 5,000 followers. This follows last year’s acquisition of Influential, itself a huge influencer network which works alongside Publicis-owned connected identity platform Epsilon. Adding Captiv8 gives Publicis the biggest influencer network in the world.
We’ll believe it when we see it, but a new report from LUMA suggests that creators might evolve from influencers to paid media — and, surprise, it’s AI doing the nudging. AI offers improved creative review, probabilistic comparisons of outcome against traditional ad channels — and creators themselves are dipping into predictive outcome modeling. Creators are also now tending to span across a number of platforms rather than sticking with their niche.
Composable CDP Hightouch is introducing same-session personalization, providing the ability to combine warehouse data and real-time signals during real-time interactions. It requires caching audience data outside of the data warehouse, bending the company’s “no copy” rule. This blog post explains how they do it.