Finally: customer data sharing platform InfoSum is adding Experian audience data to its pool of available sources. InfoSum lets different companies combine their data into audiences without revealing individual identities. The Experian data will create richer audience profiles.
Next: Reltio, a cloud-based master data management system that we sometimes classify as a CDP, has made its multi-domain Enterprise 360 service available in Google Cloud Marketplace. The company plans to add its Identity 360 and Connected Customer 360 services to the marketplace “in coming months”. It keeps getting easier to find CDP building blocks on the cloud platforms.
If all this customer tracking makes you queasy, you’ll be happy to learn that GumGum just took a $75 million investment for its contextual advertising services. The investment from Goldman Sachs brings GumGum’s total funding to $134 million. Imagine how much they could raise if their name wasn’t silly.
Adobe has announced a new solution within its GenStudio suite, GenStudio for Performance Marketing. This self-service application is aimed at accelerating the creation of display and social ads, emails and banners using approved, on-brand content. The solution will leverage Adobe Firefly as well as third-party LLMs.