InfoSum and Throtle Offer Privacy-Safe Customer Identification

It’s not entirely accurate to say that customer identification is the opposite of privacy, but it’s entirely wrong, either. Privacy concerns are certainly what killed third party cookies, leaving marketers to scramble for alternatives. This partnership between Identity data assembler Throtle and identity infrastructure platform InfoSum is one of many solutions jostling for position. Throtle has a big “identity graph” that lets companies add cross-channel identifiers to first party data. It’s a harder to explain what InfoSum does, but basically it lets companies combine and analyze customer data without actually sharing it.

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Most Salespeople Feel More Productive Working from Home: ringDNA Survey

July 3, 2020

Will work-from-home be more common once the pandemic ends? Should it? Survey results are mixed. ringDNA found 84% of salespeople feel they are equally or more productive selling remotely. But most expected to return to the office regardless: just 22% said there will never be a complete return to in-office working. Download for more on the pandemic’s impact on sales and marketing methods.

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Just 17% of Martech System Replacements Are Home-Built: MarTech Report

July 7, 2022

The build-vs-buy debate never ends, and sometimes build really makes sense.  But buy is clearly the way to bet: just 17% of martech replacement projects chose a homegrown solution this year, according to this MarTech survey.  That’s down from 31% the year before.  CDPs were among the least common replacements, maybe because they’re awesome and maybe because most CDP implementations are fairly new.  Download for more fun facts.

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