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InfoSum and Throtle Offer Privacy-Safe Customer Identification

It’s not entirely accurate to say that customer identification is the opposite of privacy, but it’s entirely wrong, either. Privacy concerns are certainly what killed third party cookies, leaving marketers to scramble for alternatives. This partnership between Identity data assembler Throtle and identity infrastructure platform InfoSum is one of many solutions jostling for position. Throtle has a big “identity graph” that lets companies add cross-channel identifiers to first party data. It’s a harder to explain what InfoSum does, but basically it lets companies combine and analyze customer data without actually sharing it.

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Most Salespeople Feel More Productive Working from Home: ringDNA Survey

July 3, 2020

Will work-from-home be more common once the pandemic ends? Should it? Survey results are mixed. ringDNA found 84% of salespeople feel they are equally or more productive selling remotely. But most expected to return to the office regardless: just 22% said there will never be a complete return to in-office working. Download for more on the pandemic’s impact on sales and marketing methods.

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Two-Thirds of C-Suite Can’t Recognize Bad Data: Fivetran Report

December 6, 2021

Like the determined optimist who tells his boss the factory is on fire by reporting they’ll soon be able to update their equipment, let’s find some silver linings in a batch of gloomy surveys today, Dear Reader.  We’ll start with this Fivetran report, which finds that 85% of data leaders say their company has lost money by basing decisions on bad data, and 66% believe their C-suite can’t tell when that happens.  The bright side is there’s lots of room for improvement.

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