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InfoSum Launches Next-Generation Data Clean Room Platform

Data clean room vendor InfoSum has just launched its next-generation product and isn’t stinting on the hype: “safest, most secure, and most interoperable infrastructure”…“solve the advertising ecosystem’s interoperability challenges”… “eliminating all barriers to entry for enterprise organizations to extract the full value from their first-party data – safely and securely – with no risk and no limits.”  While they’re at it, they’ve launched an open-source project using their core technology, which “will be a crucial piece in the democratization of data security and privacy protection for all.”  Wow.

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Customer Data Platform Industry Grew Strongly in First Half of 2022: CDP Institute Report

July 24, 2022

The Customer Data Platform (CDP) industry had a strong first half in 2022 with 10% employment growth among existing vendors and eleven new companies added, according to the CDP Institute's latest Industry Update report. Total employment grew by 2,494, the largest increase on record. However, a slowdown in funding and acquisitions may indicate investors are becoming more cautious about the industry.

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Celebrus Shares First-Party Cookies Across Domains

July 22, 2022

CDP vendor Celebrus is making a more modest but still interesting promise, offering a new technology to share web session data across sites so long as the domains are owned by the same parent company.  Basically it’s a matter of putting the data something browsers will treat as a first-party cookie, even though those are usually limited to a single domain.  It’s patented and, Celebrus says, unique.

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Big Tech Suffers Big Drop in Customer Data Trust: Jebbit Survey

August 8, 2022

Greater public attention to privacy has reduced trust in all tech providers, including those like Apple and Google that have positioned themselves as privacy-friendly.  Apple’s rank in Jebbit’s annual Consumer Data Trust Index fell from 17 to 43, while Google fell from number 4 to 89.  Amazon fell just slightly, from first to fourth place, while Facebook actually improved a bit from 97 to 88.

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