CDP vendor Celebrus is making a more modest but still interesting promise, offering a new technology to share web session data across sites so long as the domains are owned by the same parent company.  Basically it’s a matter of putting the data something browsers will treat as a first-party cookie, even though those are usually limited to a single domain.  It’s patented and, Celebrus says, unique.

Procrastinators of the world can throw a party whenever they get around to it: Google has once more pushed back complete third-party cookie deprecation.  The new target is “early next year.” Reasons for the delay include concerns expressed by U.K. data regulator Information Commissioner’s Office, an ongoing inquiry by the U.K. Competition and Markets Authority, and widespread discontent in the advertising ecosystem.