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InfoSum Launches Privacy-Safe Audience Analysis Platform

Targeting on demographics and location both raise privacy concerns, at least for some people. InfoSum has just launched a privacy-safe planning tool that lets marketers match their own data against media audiences without exposing personal identities. Everybody wins: marketers can find which audiences best fit their needs; publishers can sell more advertising; and consumers run less risk of having personal data exposed.

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Consumers Want Control Over Marketing Messages: Twilio Study

November 11, 2019

Hi folks, it’s Jamie, Senior Intern at the CDP Institute’s Department of the Obvious. I didn’t understand the boss’s message asking me to write today’s newsletter – something about a moose – but I’m always happy to help. Let’s start with a salute to my counterparts at Twilio, who found that 94% of consumers are sometimes annoyed by marketing communications. That’s world-class obviousness. There was less obvious stuff about preferred channels and such, but I ignored it.

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Just 17% of Martech System Replacements Are Home-Built: MarTech Report

July 7, 2022

The build-vs-buy debate never ends, and sometimes build really makes sense.  But buy is clearly the way to bet: just 17% of martech replacement projects chose a homegrown solution this year, according to this MarTech survey.  That’s down from 31% the year before.  CDPs were among the least common replacements, maybe because they’re awesome and maybe because most CDP implementations are fairly new.  Download for more fun facts.

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