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InfoSum Launches Privacy-Safe Audience Analysis Platform

Targeting on demographics and location both raise privacy concerns, at least for some people. InfoSum has just launched a privacy-safe planning tool that lets marketers match their own data against media audiences without exposing personal identities. Everybody wins: marketers can find which audiences best fit their needs; publishers can sell more advertising; and consumers run less risk of having personal data exposed.

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Consumers Want Control Over Marketing Messages: Twilio Study

November 11, 2019

Hi folks, it’s Jamie, Senior Intern at the CDP Institute’s Department of the Obvious. I didn’t understand the boss’s message asking me to write today’s newsletter – something about a moose – but I’m always happy to help. Let’s start with a salute to my counterparts at Twilio, who found that 94% of consumers are sometimes annoyed by marketing communications. That’s world-class obviousness. There was less obvious stuff about preferred channels and such, but I ignored it.

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Two-Thirds of C-Suite Can’t Recognize Bad Data: Fivetran Report

December 6, 2021

Like the determined optimist who tells his boss the factory is on fire by reporting they’ll soon be able to update their equipment, let’s find some silver linings in a batch of gloomy surveys today, Dear Reader.  We’ll start with this Fivetran report, which finds that 85% of data leaders say their company has lost money by basing decisions on bad data, and 66% believe their C-suite can’t tell when that happens.  The bright side is there’s lots of room for improvement.

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