Infosys a global leader in next-generation digital services and consulting, acquired oddity, a Germany-based digital marketing, experience, and commerce agency. The move strengthens Infosys’ creative, branding and experience design capabilities, and demonstrates its continued commitment to co-create with clients and help them navigate their digital transformation journey.
Kenya’s Elloe, a conversational e-commerce startup, has raised US$1 million in pre-seed capital as it bids to expand across emerging markets.
For about 30 years, the Indian subsidiary of Pepe Jeans relied largely on partners and intermediaries to reach consumers. But now, with the aim of building a truly customer-centric business, the brand is going down the D2C route. Cultivating a personal relationship with consumers and communicate directly with them is the end goal of the company.
Procrastinators of the world can throw a party whenever they get around to it: Google has once more pushed back complete third-party cookie deprecation. The new target is “early next year.” Reasons for the delay include concerns expressed by U.K. data regulator Information Commissioner’s Office, an ongoing inquiry by the U.K. Competition and Markets Authority, and widespread discontent in the advertising ecosystem.