I know what you like and today’s newsletter isn’t it. But I consider these topics important. Let’s start with automated data management – something that should matter to CDP vendors and buyers alike, since it reduces the cost of building and managing a unified, persistent customer database. Datometry, which specializes in this sort of thing, has announced an automated data warehouse schema synthesizer. That makes it easier to move data warehouses to the cloud.

If a chatbot with a Russian accent asked for your personal information, think twice before responding.

Incrmntal has released its Explorer platform, which uses “causal AI” to estimate the incremental impact of advertising investments.  What’s magic is the incremental measurements happen without marketers needing to set up incremental impact tests.  The system can also suggest the best place to spend your next ad dollar.