All-in-one marketing software vendor Infusionsoft has changed its name to Keap and launched client management product fewer functions than its previous flagship system, which will also remain available. A some-in-one product, as it were. The vast majority of small businesses couldn’t make effective use of the original system.
Sometimes you need data to prove the value of doing the right thing. CDP Institute is here to help. Trying to attach a price to good privacy practices? Cisco found that fewer GDPR-complaint companies had a recent data breach than non-compliant companies. Less comforting: the breach rate at compliant firms was 74%.
Finally, Segment has launched a new partner program. It provides training, certification, technical and marketing support for companies that help sell and support Segment (channel partners) and companies whose products integrate with Segment (technology partners). Segment has recently taken to calling itself a Customer Data Infrastructure rather than a CDP.
It’s tough to get brand safety right, but the industry keeps trying. IPG Mediabrands announced a new set of tools to find and block inappropriate ad placements, while IAS expanded its suitability measurements to include standards from the Global Alliance for Responsible Media (GARM). Meanwhile, DoubleVerify admitted a mistake made brand safety on X/Twitter look worse than it really was in October 2023 and March 2024.