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Infutor Buys Ruf Strategic Solutions to Add Customer Data

Customer identity data vendor Infutor has purchased Ruf Strategic Solutions, which provides customer segment data and marketing automation. The deal caps two years of strong growth at Infutor, following a strategic investment by Norwest Venture Partners. Looks like third party data isn’t dead.

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Catalina Bankruptcy Erases $1.6 Billion in Debt

December 13, 2018

So far this week, you haven’t been interested in funding or acquisitions, Dear Reader. Let’s try a nice bankruptcy: Catalina, best known for supermarket cash register coupons, filed for Chapter 11 yesterday to erase $1.6 billion of its $1.9 billion debt. The pre-packaged restructuring will let the company focus on digital media and selling its vast trove of consumer data. Catalina is owned by private equity firms Berkshire Partners LLC and Hellman & Friedman LLC.

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Forge.AI Announces $11 Million Series A to Conquer Unstructured Data

December 11, 2018

Finally, we have the headline “Forge.AI Raises $11M to Decode the World’s Unstructured Data” which delightfully suggests a tiny investment could achieve a huge task. Forge.AI uses natural language processing to extract structured information fro data such as news reports, social posts, and financial filings. Not exactly a new idea – which makes their claim even more charming.

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Most Marketers Say They’re Using the Metaverse and It’s Great: Qualtrics Report

July 5, 2022

Will the metaverse rescue marketers from the loss of third-party cookies and device tracking?  Perhaps you scoff the metaverse doesn’t actually exist.  That didn’t prevent 74% of marketers telling Qualtrics they were already advertising in it and 59% of that group saying it’s their most successful channel.  Pioneering?  Optimistic? Delusional?  Take your pick.

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