We also have an acquisition by identity management vendor Infutor. Target is data compiler Dunn Data Company, which will add more information on consumers to Infutor’s database. Third party data is not going away, privacy rules notwithstanding.
It’s a mixed bag today, Dear Reader. Let’s start with Salesforce, which has launched a new Web content management system, straightforwardly named Salesforce CMS. Claims to fame include drag-and-drop content creation and ability to deliver the content to any vendor’s system via API calls. The cool kids call that “headless”.
Rokt is yet another company that delivers personalized content, in its case by recommending next best offers on ecommerce Web sites. They haven’t bought anything or been bought, but they did raise a $48 million Series C to help grow by themselves. Total funding is now $82 million.
GrowthLoop will use TransUnion identity data to improve U.S. consumer match rates on client files sent to advertising media such as Facebook and Google Ads. The data should also help clients to find matches among records within their files, building more accurate customer profiles. GrowthLoop calls itself a “composable CDP”, meaning it works with data assembled in external data warehouses.