Inmar Buys Aki Technologies for Personalized Mobile Ads

Inmar also offers tools for retail media networks, along with a bucket of other tech for retail marketing, logistics, payments, and pharmacy management.  They just expanded their offering by acquiring Aki Technologies, which targets personalized mobile ads at consumers based on time of day, location, content consumption, and other in-the-moment signals.  It’s their fifth acquisition in the past two years, although they don’t seem to own a CDP.

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Brandcrush Launches Marketplace for Retailer-Owned Media

October 5, 2021

As obsessions go, being fascinated by the rise of retailer-owned media channels is pretty harmless, I guess.  So it’s probably okay for me to share that Brandcrush recently launched a marketplace to make it easier for retailers to sell ad space across in-store, in-package, and digital interactions.  They say clients can set up their ad sales business in as little as 48 hours, which is great news if you think consumers should see more ads as quickly as possible.

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Tech giants establish “Trusted Cloud Principles” intending to coordinate with governments; protect individual rights

October 5, 2021

The initiative is intended to safeguard individual rights, particularly in the face of government requests for data that can come without customer knowledge. The principles specify that governments should engage customers first, address conflicts of law and support cross-border data flow; customers have right to notification, and cloud providers have the right to protect customer interests.

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Salesforce Connects AI-Based Marketing Apps with Data from CDP and Google

June 8, 2023

Salesforce kicked off its big Connections conference yesterday, and if you’re surprised the focus was on generative AI, you haven’t been paying attention.  Still, the focus this time was on marketing applications that draw on Salesforce CDP data, so it’s right up our alley.  They also announced direct access to Google BigQuery data, ticking the “zero-copy” box as well.

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