Mobile adtech company InMobi has purchased Quantcast Choice, a consent management platform used by hundreds of publishers. It’s an interesting extension that illustrates the growing importance of privacy management in the ad publishing world. Quantcast Choice will remain free to use, both companies promise.
Amazon is expanding the reach of its display ad business by serving sponsored product ads on other websites including Pinterest, BuzzFeed, Hearst Newspapers, and Mashable. Targeting will apparently be based on page context, campaign keywords, and cost-per-click targets rather than individual customer profiles. It’s a good way for Amazon to grow without triggering anti-trust concerns.
App analytics platform AppsFlyer has added an OpenAI-powered query engine to its Data Clean Room. We wouldn’t usually report such a relatively minor enhancement, but this ticks too many boxes to resist: generative AI, no-code, privacy, and Data Clean Room. If only it were composable.
Enterprise AI vendor Uniphore has acquired CDP ActionIQ and cloud data engineering system Infoworks. The combination of products will create a Zero Data AI Cloud that simplifies AI deployments by enabling companies to access data for AI projects without moving it from existing systems. Prices were not announced.