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InMobi Offers Tool to Choose Best Addressability Option

App marketing platform InMobi has launched Addressability Gradient, which helps advertisers pick the right customer identity option for each different.  I couldn’t find any details but the idea seems to be a toolkit of techniques ranging from ID-based targeting to, um, non-ID-based targeting.  Presumably it reduces confusion rather than increasing it.

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Zeta Global Adds AI-Generated Problem Solving and More

October 12, 2023

Zeta Global announced a bevy of product enhancements at its recent annual conference. New and enhanced features include its data clean room, data governance controls, enhanced connectivity management, AI-generated solutions to marketing problems, enhanced forecasting and predictions, marketing mix models, and improved media activation and attribution.  As always, Zeta is particularly proud that it can provide its own data to supplement a client’s own sources.

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