App marketing platform InMobi has launched Addressability Gradient, which helps advertisers pick the right customer identity option for each different. I couldn’t find any details but the idea seems to be a toolkit of techniques ranging from ID-based targeting to, um, non-ID-based targeting. Presumably it reduces confusion rather than increasing it.
Zeta Global announced a bevy of product enhancements at its recent annual conference. New and enhanced features include its data clean room, data governance controls, enhanced connectivity management, AI-generated solutions to marketing problems, enhanced forecasting and predictions, marketing mix models, and improved media activation and attribution. As always, Zeta is particularly proud that it can provide its own data to supplement a client’s own sources.
Galgo, the Chilean fintech founded as Migrante in 2018, has raised US $40 million to further expand in Chile, Peru, Colombia, and Mexico, The company plans special emphasis Columbia and Mexico, which they expect to be leaders for short and mid-term growth. Galgo provides credits to guarantee car and motorcycle leasing as well as professional title validation to foreigners.
Databricks is highlighting its interest in marketers through out-of-the-box integrations with partners including Adobe, Braze, Salesforce, MessageGears, and Tealium. All will be able to run campaigns using information in the Databricks data intelligence platform without data syncing or copying.