InMoment Adds Real-Time Emotion Response to Feedback Tracking

InMoment analyzes customer and employee feedback from surveys, call center transcripts, social media, and other sources. They’ve just added real-time emotion detection to the mix, including the ability to activate workflows, coaching and case management. I’d say I’m excited but they already know.

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IT and Business Units Cooperate More at Digital Leaders: Harvey Nash and KPMG Study

June 14, 2019

On the other hand, when Harvey Nash and KPMG surveyed IT leaders, 95% said they manage 75% or more of their company’s tech spend. They wish.  More believable: companies that are digital leaders were more three times as likely as non-leaders to have a collaborative relationship between IT and business units (54% vs 18%). Lots of interesting data here but, as with any survey, keep in mind the source.

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ArcSpan DMP Lets Publishers Monetize Visitors Without Cookies

June 1, 2023

A cookieless DMP?  Sounds crazy, no?  Yet here is our little village of…oh wait, sorry.  Too much musical theater.  What I meant to say is that ArcSpan calls itself a DMP but, unlike the traditional kind, builds and sells segments based on page contents and custom audience attention metrics.  This lets publishers charge more for impressions that are not tied to addressable individuals.  Radical!

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