There’s nothing like a juicy CDP funding to start the week. mParticle has obliged with a $45 million Series D extension, bringing its total to $121 million and vaulting it from ninth to fourth place on the most-funded-CDP list. They also announced a LiveRamp partnership to append external identity data to a company’s own information.

It seemed little more than a rare bit of cosmic justice when someone stole the user list of privacy-busting facial recognition service Clearview AI. But there’s more to the story: while Clearview claimed it sold only to U.S. domestic law enforcement agencies, the list includes many foreign entities and private businesses including Macy’s, Walmart, and the NBA. So they were an even bigger danger than it seemed – if you were foolish enough to believe them in the first place.

Scope3 is expanding into brand safety and fraud detection turf of Integral Ad Science and DoubleVerify.  Amazon DSP is the first company to integrate Scope3’s Agentic Media Platform, which eliminates made-for-advertising, fraud, non-brand-safe, and climate-risk inventory by default.  A separate Brand Standards product, built on top of the Agentic Media Platform, lets companies connect with expert AI agents to apply additional content standards.