Want still more feedback? InMoment creates a unified view with survey, panel, and review feedback from customers and employees. They just added Market Experience Cloud, which adds information such as campaign results, product performance, and competitive activities.
Lots of CDP-ish news for you today, Dear Reader. We’ll start with CDP-in-good-standing SessionM, which has just partnered with clienteling platform Tulip to give retail staff live access to SessionM’s detailed customer profiles and recommendations. It’s a perfect example of Customer Data Platform handing its information to an external delivery system.
Organizational note: we’ve assigned “Facebook is evil” news to our Department of the Obvious, which in hindsight is where it belongs. Department Intern Jamie has already found two suitably obvious items: Facebook’s fact checking operation is ineffective and letting users clear their behavior history could make Facebook ad targeting less effective. More to come, for sure.
Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.