Innovid Launches ID for Connected TV Measurement

Back to our usual programming: as privacy changes make online ads less targetable, the measurability of Connected TV (CTV) becomes more appealing to mass advertisers.  CTV ad platform Innovid is narrowing the gap with Innovid Key, which collects ad viewer data from over 25 device types in 95 million homes, ties it to Innovid’s own ID graph, and lets advertisers link to external keys from publishers, clean rooms, and other ID partners.  It’s one of many approaches to tracking on CTV devices.

More News

Next Article

Facebook Is Every Bit as Evil as We Thought: Wall Street Journal

September 20, 2021

Speaking of things we don’t mention, that includes stories getting tons of attention in the general media, since I assume you’re reading those at the source.  But I’ll make an exception for the Wall Street Journal exposé of on Facebook, which documents with new depth just how knowingly harmful they have been.  Anyone who supports Facebook with ad spending or even by being a member should really think again.

CDPI Newsletter
Previous Article

Nearly All CDPs Meet or Exceed Expectations: Merkle Study

September 17, 2021

I’d rather share news about products and industry events than yet another survey, Dear Reader, but the tons of CDP information in this Merkle study make it irresistible.  One key finding: 61% of tech people say they have a CDP compared with just 37% of marketers, suggesting different definitions.  Then again, 59% said their CDP is being used primarily for data consolidation, which is a pretty firm consensus.  An impressive 97% say their CDP is meeting expectations (52%) or exceeding them (45%).  Lots more here.

CDPI Newsletter
Featured Article

Getty Offers Gen AI Tool Built Only with Licensed Images

September 28, 2023

Unauthorized training data isn’t an existential threat to generative AI but it’s certainly a headache for users and developers alike.  Most developers are trying to exclude materials that creators have explicitly labeled as unauthorized and citing “fair use” as justification for copying everything else.  Getty Images has taken an opposite approach, building its gen AI tool only on materials that are explicitly licensed.  It’s possible that tracing the provenance of training data will become a standard, similar to how organic food producers trace the origins of their ingredients.

CDPI Newsletter