Speaking of things we don’t mention, that includes stories getting tons of attention in the general media, since I assume you’re reading those at the source.  But I’ll make an exception for the Wall Street Journal exposé of on Facebook, which documents with new depth just how knowingly harmful they have been.  Anyone who supports Facebook with ad spending or even by being a member should really think again.

I’d rather share news about products and industry events than yet another survey, Dear Reader, but the tons of CDP information in this Merkle study make it irresistible.  One key finding: 61% of tech people say they have a CDP compared with just 37% of marketers, suggesting different definitions.  Then again, 59% said their CDP is being used primarily for data consolidation, which is a pretty firm consensus.  An impressive 97% say their CDP is meeting expectations (52%) or exceeding them (45%).  Lots more here.

Salesforce has reversed course on its bid to acquire data management and integration platform Informatica a source has told Reuters. Informatica itself said that it is not in talks to be acquired. Salesforce stocks rose on this latest news while Informatica’s fell.