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Inovvo Adds a Cloud-Based Version of Its Mobile Analytics System

Inovvo lets telecom operators collect and analyze wireless network and subscriber data to find insights, build profiles, and create segments. Using the outputs in marketing campaigns happens outside the system. The company has just added a cloud-based version of its product.

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Information Vendor Neustar Sold to Private Investors at $2.9 Billion Value

December 14, 2016

Neustar leveraged a business in telephone number management to become a major identity and marketing data provider. The company announced it will be acquired by a private investment group for $33.50 per share in cash, a value of approximately $2.9 billion. Private equity has recently been the buyer of choice for marketing technology firms, as public markets reduce their valuations and strategic buyers seem to be satisfied with their current holdings.

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CDP Industry is Growing Again: CDP Institute

July 10, 2025

With CDP vendors increasing their workforces by 3.4% in six months, compared with an average of 0.2% each six months over the prior two years, the sector seems to be growing again, according to our own semi-annual industry update. There is much talk of composable CDPs but they still employ no more than 5% of the sector workforce. What is a clear trend is the acquisition of independent CDPs by vendors interested in adding a CDP to a larger system (usually an activation system).

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