Inovvo lets telecom operators collect and analyze wireless network and subscriber data to find insights, build profiles, and create segments. Using the outputs in marketing campaigns happens outside the system. The company has just added a cloud-based version of its product.
Neustar leveraged a business in telephone number management to become a major identity and marketing data provider. The company announced it will be acquired by a private investment group for $33.50 per share in cash, a value of approximately $2.9 billion. Private equity has recently been the buyer of choice for marketing technology firms, as public markets reduce their valuations and strategic buyers seem to be satisfied with their current holdings.
This CDP Institute Blog post looks are four recent surveys related to customer data issues. All found companies doing omnichannel marketing programs without a unified customer database. But they also show that a shared, complete customer view is needed for optimal results.
Digital transformation is so 2021. This Salesforce study finds security and privacy have replaced transformation as the top priority of IT managers. Simplicity is also in style: more plan to consolidate their tech stack (34%) than to add new vendors (11%). Nearly three-quarters (72%) use no-code/low technology, including 50% of marketing departments.