Cross-channel marketing platform Insider doesn’t call itself a CDP, although it does create unified customer profiles in a distinctly CDP-ish fashion. They’ve just crept even closer with a new Integration Hub which seems mostly focused on sending data from Insider to other systems. They’ve also tightened their two-way integrations with external CDPs including Segment, Tealium, and mParticle.
You’ll recall that earlier this week Google Analytics took away first-click attribution models, which not-coincidentally give less credit than other methods to search ads like Google’s. Now we have this joint Microsoft-Roku effort that finds that coordinated TV streaming and web ads drive 11% more searches and 10% more clicks. The methodology is complicated but the results are more realistic.
You can think of ID.me as a mirror image of companies that do identity resolution for marketing: instead of unmasking people who haven’t identified themselves, ID.me verifies that people are who they claim and gives them more control over how their data is shared. They just raised a $132 million Series D , bringing total funding to over $240 million.
Salesforce’s Dreamforce mega-conference is next week and the company’s publicity elves are already working overtime. In the first of what are sure to be daily announcements this week, the company announced 100+ industry-specific prompts, data models, and AI capabilities across its fifteen industry clouds. It also launched an AI Use Case Library to house its industry-specific AI offerings.