Lots of measurement news today, Dear Reader. Here’s a $121 million Series D from Insider, which connects data across all channels and uses AI to predict customer behavior and select optimal journeys and messages for each individual. The “connect data across all channels” sounds a lot like a CDP, but they don’t seem to be sharing the results with other systems.
A Yabble survey of insights professionals found that only 35% of Australian respondents currently use text analytics tools to glean insights from data but 91% plan to use them the same or more in the next 12 months. Respondents describe the advantages they’re looking for in AI driven tools as removing manual processes (42%), making analysis faster (41%) and making analysis easier (52%). Yabble CEO and founder Kathryn Topp says this evolution will allow businesses to spend time on what really matters — capitalising on opportunities — rather than manually... Read More >
Datafuelx also uses customer data to make AI-based predictions. Their particular focus is ad buying. They just launched with two products: precisionX, which creates customer ID files grouped by predicted ad exposure levels, to enable supplemental targeting; and outcome, which estimates business results from outcome data sets and uses them to predict the impact of media plans for linear TV.
Procrastinators of the world can throw a party whenever they get around to it: Google has once more pushed back complete third-party cookie deprecation. The new target is “early next year.” Reasons for the delay include concerns expressed by U.K. data regulator Information Commissioner’s Office, an ongoing inquiry by the U.K. Competition and Markets Authority, and widespread discontent in the advertising ecosystem.