InsideSales Launches Email Sales Prospecting Platform

It’s shaping up as a slow news week, Dear Reader. I’ll do my best. Let’s start with news that sales enablement platform InsideSales has launched “AI-driven email prospecting”. Two features seem to make it special: ability to track multi-recipient opens, forwards, clicks, and attachment downloads and ability to embed videos, product demonstrations, and attachments. It’s not entirely clear how AI plays into this but I guess it’s neat anyway.

More News

Next Article

Half of Consumers Will Do Most Holiday Shopping Online: JLL Retail Survey

November 21, 2018

Tomorrow is Thanksgiving, the official start of the holiday shopping season. So let’s look at shopping behavior. We’ll start with a survey from real estate firm JLL Retail, which finds that just 31% of consumers expect to do most of their shopping in physical stores, although another 15% will buy online and pick up at a retailer.  Just over half will make at least one purchase from their phone, up from 22% last year.

CDPI Newsletter
Previous Article

People-Based Identity Finds Twice as Many Matches as Cooke- and Device-Based Measurements: Thunder Study

November 19, 2018

Ad optimization vendor Thunder Experience Cloud conducted a much more elaborate research project, analyzing billions of ad impressions to compare cookie- and device-based identification with people-based identification from LiveRamp. They found that cookie- and device-based methods report twice as many unique individuals as people-based methods. In other words, people-based measurement shows that the ads reached half as many different people and each person received twice as many impressions as cookie- and device-based measurement reported. The gap grew larger as campaigns got bigger.

CDPI Newsletter